St. John's, Newfoundland and Labrador
Souvenir apparel programs for St. John's retailers
Drawn, digitized and stitched in Vancouver, for the more than a thousand retail doors that reorder every season
St. John's is the easternmost city in North America, and Signal Hill is where Marconi received the first transatlantic wireless signal in 1901. Cruise NL reported more than 100,000 passengers and over 180 ship calls across the province in 2025, its longest season on record, with St. John's the principal port. Ships tie up on Harbour Drive one block below Water Street, where the gift shops and craft stores cluster.
What sells on Water Street
Puffin, iceberg, moose, the jellybean row houses, the Newfoundland dog and codfish. The puffin is the design nobody else in Canada can claim, and our artists draw it as embroidery localized with the St. John's name and Cabot Tower. The row houses make a wordmark in the colour card brights, and the iceberg covers the June shoulder when the bergs are in. Even July is cool on the harbour, so crewneck fleece and hoodies carry as much of the rack as tees.
- Puffin embroidery localized to St. John's
- Jellybean row wordmark on bright tees
- Iceberg and Newfoundland dog designs on fleece
Getting stock across the Gulf
Ground courier from Vancouver reaches St. John's in about 9 business days, so the spring order ships in early April for the May calls and a June order lands before the July to September peak. Reorders go through your rep and are sized to sell through, because a mid-season top-up is a two week wait. See the buyer FAQ for how a long-lead program is planned.
Any town in Canada
Not your town yet. It will be.
Every design on this site localizes to any town, park or shop name in Canada. Same minimums, same lead time.
Ground courier from Vancouver to Newfoundland and Labrador: 9 to 10 business days
Questions
What St. John's buyers ask
What is the minimum order for a St. John's shop?
Twelve pieces per design. A first program for a St. John's shop usually opens with a few designs on tees and adds fleece and caps once the season shows what sells.
How long does shipping to St. John's take?
About 9 business days by ground courier from Vancouver. Orders leave our Vancouver floor once the run is stitched, and reorders go out on the schedule your rep sets with you.
Can the designs say St. John's?
Yes. Every design in the catalogue is namedrop-ready: the artwork stays and the lettering becomes St. John's. Designs are drawn, digitized and stitched in Vancouver, and namedrops are included with the program at no art charge.
How do reorders work?
Through your rep, sized to your season. Reorders run on a standing schedule from the Vancouver floor so a hot colour never leaves a hole in the wall.
Also in Atlantic Canada
Ground courier from Vancouver: about 9 business days