Cowichan Souvenir Co.
Saint John, New Brunswick skyline and harbour from the water
Photo: Quintin Soloviev, CC BY 4.0, via Wikimedia Commons

Saint John, New Brunswick

Souvenir apparel programs for Saint John retailers

Drawn, digitized and stitched in Vancouver, for the more than a thousand retail doors that reorder every season

Port Saint John recorded 74 cruise calls and 163,251 passengers in 2024, then a record season of about 196,000 in 2025. Passengers land at the Diamond Jubilee and Marco Polo terminals steps from Market Square and King Street, where the gift shops and the 1876 City Market cluster. The Bay of Fundy has the highest tides in the world, and our New Brunswick accounts already reorder the Whale Tail and the Marine Flags from us.


What sells in Market Square

The Fundy tides, the whale, a lighthouse, lobster and the Reversing Falls. New Brunswick's own reorder history is the Bold Lettering Whale Tail, the Whale Tail and the Marine Flags, and each localizes to Saint John with the harbour as the mark. The cruise passenger buys the design that names the port, so a Saint John wordmark in embroidery is the volume seller and the Canada maple leaf covers the international ships. Cruise calls peak in September and October, and the Fundy wind sells crewneck fleece.


Getting stock to the terminal

Ground courier from Vancouver reaches Saint John in about 6 business days. The spring order ships in April, a July order lands before the fall cruise peak, and reorders go through your rep sized to the call schedule. Operators with a Hopewell Rocks or Alma shop can localize the same order to both.


Any town in Canada

Not your town yet. It will be.

Every design on this site localizes to any town, park or shop name in Canada. Same minimums, same lead time.

Ground courier from Vancouver to New Brunswick: 6 business days


Questions

What Saint John buyers ask

What is the minimum order for a Saint John shop?

Twelve pieces per design. A first program for a Saint John shop usually opens with a few designs on tees and adds fleece and caps once the season shows what sells.

How long does shipping to Saint John take?

About 6 business days by ground courier from Vancouver. Orders leave our Vancouver floor once the run is stitched, and reorders go out on the schedule your rep sets with you.

Can the designs say Saint John?

Yes. Every design in the catalogue is namedrop-ready: the artwork stays and the lettering becomes Saint John. Designs are drawn, digitized and stitched in Vancouver, and namedrops are included with the program at no art charge.

How do reorders work?

Through your rep, sized to your season. Reorders run on a standing schedule from the Vancouver floor so a hot colour never leaves a hole in the wall.


Also in Atlantic Canada

All of Atlantic CanadaSomewhere else?

Ground courier from Vancouver: about 6 business days