Cowichan Souvenir & Apparel Co. · Vancouver BC · est. 2003
The West Coast,one stitch at a time.
Wholesale apparel programs for Canadian gift shops: destination artwork drawn in-house, embroidered on garments that hold up, and replenished before the rack goes bare.
stitches since you arrived: 0
From the shop floor
Racks that sell the room before the customer crosses it.
Everything above is a working display in a partner store, not a render. The photography is ours, the racks are ours, and the sell-through numbers behind them are why more than a thousand Canadian retailers reorder every season.
How a program runs
Drawn, stitched, sold. In that order, every season.
Artwork made for the town the shop lives in
Destination graphics start in-house: orca, moose, bears, wordmarks, drawn and digitized by our own artists. When a buyer in Banff and a buyer in Tofino order the same bear, each one gets their mountain, their coastline, their name.
Embroidery that survives the wash, at production scale
We have run commercial embroidery since 2003. Modern multi-head machines, 40-weight polyester thread, and a quality check on every run keep stitch number one identical to stitch nine hundred thousand.
Displays built for sell-through, restocked before you call
Our flat rack shows the full embroidery face-out instead of a folded sleeve, holds the size run underneath, and resets in minutes. Reorders ship on standing schedules so a hot colour never leaves a hole in the wall.
The 2026 colour card
Pick the colour. The garment is already on our shelf.
Indigo
style UTTR · garment dye #4d5a96 · 40wt polyester thread
12 stock garment dyes in the 2026 card. The artwork shown is a real stitch-out on that dye, not a print mockup.
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Care & content
- Founded
- Est. 2003 · Vancouver BC
- Customers
- 1000+ retail doors across Canada
- Ownership
- Canadian owned & operated
- Materials
- 40wt polyester thread
- Colours
- 12 stock garment colours
Machine wash cold · reorder warm