Cowichan Souvenir Co.

Cowichan Souvenir & Apparel Co.

The West Coast,one stitch at a time.

Wholesale apparel programs for Canadian gift shops: destination artwork drawn in-house, embroidered on garments that hold up, and replenished before the rack goes bare.

View the 2026 cataloguePlan next season

stitches since you arrived: 0

From the shop floor

Racks that sell the room before the customer crosses it.

Embroidered souvenir tees folded on the flat display rack
flat rack, folded face-out
Souvenir apparel wall in a gift shop, colour-blocked by destination
colour-blocked wall
Close view of destination embroidery on a heather tee
destination artwork
Gondola display stocked with embroidered hats and fleece
gondola, hats and fleece
Table display of embroidered souvenirs arranged by size run
table set, full size run
Wide view of a souvenir shop apparel section at opening
the full floor

Everything above is a working display in a partner store, not a render. The photography is ours, the racks are ours, and the sell-through numbers behind them are why more than a thousand Canadian retailers reorder every season.

How a program runs

Drawn, stitched, sold. In that order, every season.

Victoria Canada destination artwork: two orcas over hand-lettered type, stitched out in thread

Artwork made for the town the shop lives in

Destination graphics start in-house: orca, moose, bears, wordmarks, drawn and digitized by our own artists. When a buyer in Banff and a buyer in Tofino order the same bear, each one gets their mountain, their coastline, their name.

Embroidery head laying stitches into a hooped garment on the production floor

Embroidery that survives the wash, at production scale

We have run commercial embroidery since 2003. Modern multi-head machines, 40-weight polyester thread, and a quality check on every run keep stitch number one identical to stitch nine hundred thousand.

Double-unit flat display rack stocked with embroidered tees

Displays built for sell-through, restocked before you call

Our flat rack shows the full embroidery face-out instead of a folded sleeve, holds the size run underneath, and resets in minutes. Reorders ship on standing schedules so a hot colour never leaves a hole in the wall.

The 2026 colour card

Pick the colour. The garment is already on our shelf.

stitch-out previewindigo · style UTTR
Destination artwork stitched out on Indigo garment dye, style UTTR
garment dye40wt polyester thread
Open the full colour cardor browse every design it ships on in the wholesale embroidery catalogue →

What we stitch

Six stations, one continuous thread.

Follow a garment down the floor — every service is a stop on the same line.

stn 01 · drawingCustom embroidery programsDestination artwork drawn, digitized and stitched in-house on commercial multi-head machines — from first sketch to rack-ready garment.follow the thread →stn 02 · patchesEmbroidered patch programsWoven and embroidered patches for hats, fleece and bags — the fastest-turning souvenir format on the wall right now.follow the thread →stn 03 · letteringNamedrop apparelEvery catalogue design re-lettered for your town, park or landmark. Namedrops are included with the program — no art charge.follow the thread →stn 04 · displaysMerchandising displays & racksFlat racks that show the full embroidery face-out, hold the size run underneath, and reset in minutes.follow the thread →stn 05 · garmentsGarment supply & colour cardTees, crews, hoodies and caps across 12 stock garment dyes, warehoused in Vancouver and ready to stitch.follow the thread →stn 06 · reordersStanding reorder programsReplenishment on a schedule set with your rep, so a hot colour never leaves a hole in the wall mid-season.follow the thread →
end of line — the garment is on your rack

Programs across Canada

Ten provinces, three territories, one standing reorder schedule.

Every hoop below is a program: wholesale souvenir embroidery for that province's gift shops, with its own destinations, artwork and namedrops.

British Columbiawholesale programs →
Albertawholesale programs →
Saskatchewanwholesale programs →
Manitobawholesale programs →
Ontariowholesale programs →
Québecwholesale programs →
New Brunswickwholesale programs →
Prince Edward Islandwholesale programs →
Nova Scotiawholesale programs →
Newfoundland & Labradorwholesale programs →
Yukonwholesale programs →
Northwest Territorieswholesale programs →
Nunavutwholesale programs →

every hoop is a real namedrop from that province's racks

Buyers ask, the shop floor answers

Everything a first order wants to know.

Wholesale only. We build apparel programs for Canadian gift shops, resorts, museums and park stores — more than a thousand retail doors reorder every season. If you run a shop, call 1 888 939 3223 and a rep who knows the racks will set you up.

Namedropped for

BanffAB · CANADATofinoBC · CANADANiagara FallsON · CANADAWhistlerBC · CANADAJasperAB · CANADAPeggy's CoveNS · CANADAVictoriaBC · CANADAMont-TremblantQC · CANADABanffAB · CANADATofinoBC · CANADANiagara FallsON · CANADAWhistlerBC · CANADAJasperAB · CANADAPeggy's CoveNS · CANADAVictoriaBC · CANADAMont-TremblantQC · CANADA
CanmoreAB · CANADAUclueletBC · CANADAChurchillMB · CANADAGros MorneNL · CANADADawson CityYT · CANADACavendishPE · CANADAOld QuébecQC · CANADAYellowknifeNT · CANADACanmoreAB · CANADAUclueletBC · CANADAChurchillMB · CANADAGros MorneNL · CANADADawson CityYT · CANADACavendishPE · CANADAOld QuébecQC · CANADAYellowknifeNT · CANADA

& every town with a gift shop — namedropped on request

Care & content

Founded
Est. 2003 · Vancouver BC
Customers
1000+ retail doors across Canada
Ownership
Canadian owned & operated
Materials
40wt polyester thread
Colours
12 stock garment colours

Machine wash cold · reorder warm

Planning next season? Talk to a person who knows the racks.

View the 2026 catalogueWrite to the studio