Cowichan Souvenir Co.
Boats and houseboats in Yellowknife Bay seen from Old Town, with rock outcrops and Great Slave Lake beyond
Photo: Daniel Case, CC BY-SA 3.0, via Wikimedia Commons

Yellowknife, Northwest Territories

Souvenir apparel programs for Yellowknife retailers

Drawn, digitized and stitched in Vancouver, for the more than a thousand retail doors that reorder every season

Yellowknife sits under the auroral oval on the north shore of Great Slave Lake, which gives it some of the most reliable northern lights viewing in the world. The Northwest Territories received 75,600 visitors in fiscal 2024-25 and aurora viewing was the largest single purpose of travel, at 35,900 visitors. Cowichan designs already sell here. This is the one market in Canada where mid November to early April is the peak and July is the shoulder.


What sells on Franklin Avenue

Aurora, bush plane, houseboat, raven, bison. The northern lights wordmark is the design, and it belongs on a heavyweight garment because the customer is standing outside at minus thirty when they decide to buy it. Our artists localize an aurora sky with the Yellowknife name and the Old Town skyline, and the bush plane and raven cover the summer tee rack for the midnight sun visitors. Applique hoodies and crewneck fleece are the core, with tees as the add.

  • Northern lights hoodies and beanies embroidered for Yellowknife
  • Bush plane and houseboat wordmarks for the Old Town galleries
  • Bison and raven wildlife designs for the summer rack

Getting stock to Yellowknife

Ground courier from Vancouver reaches Yellowknife in about 7 business days. The aurora order ships in October so it lands before the mid November peak, with a January top-up for the February and March groups; the summer order ships in May. Reorders go through your rep, sized to sell through, because a mid-season reorder here is a two week wait. See the buyer FAQ for how we plan a winter-first program.


Any town in Canada

Not your town yet. It will be.

Every design on this site localizes to any town, park or shop name in Canada. Same minimums, same lead time.

Ground courier from Vancouver to Northwest Territories: 7 business days


Questions

What Yellowknife buyers ask

What is the minimum order for a Yellowknife shop?

Twelve pieces per design. A first program for a Yellowknife shop usually opens with a few designs on tees and adds fleece and caps once the season shows what sells.

How long does shipping to Yellowknife take?

About 7 business days by ground courier from Vancouver. Orders leave our Vancouver floor once the run is stitched, and reorders go out on the schedule your rep sets with you.

Can the designs say Yellowknife?

Yes. Every design in the catalogue is namedrop-ready: the artwork stays and the lettering becomes Yellowknife. Designs are drawn, digitized and stitched in Vancouver, and namedrops are included with the program at no art charge.

How do reorders work?

Through your rep, sized to your season. Reorders run on a standing schedule from the Vancouver floor so a hot colour never leaves a hole in the wall.


Also in Yukon, Northwest Territories and Nunavut

All of Yukon, Northwest Territories and NunavutSomewhere else?

Ground courier from Vancouver: about 7 business days