Cowichan Souvenir Co.
The S.S. Klondike sternwheeler on the bank of the Yukon River in downtown Whitehorse
Photo: Gareth Sloan, CC BY-SA 2.0, via Wikimedia Commons

Whitehorse, Yukon

Souvenir apparel programs for Whitehorse retailers

Drawn, digitized and stitched in Vancouver, for the more than a thousand retail doors that reorder every season

Whitehorse holds roughly three quarters of the Yukon's population, and its airport handles about 400,000 passengers a year, with 2025 a record for arrivals. Every Yukon road trip stops here for supplies, and the souvenir shops on Main Street and Front Street near the S.S. Klondike catch that traffic in both directions. Cowichan designs already sell in Whitehorse, and Yukon accounts as a group have ordered 6,358 garments from us since January 2023, led by Letters in Mountains with Eagle.


What sells on Main Street

The Yukon reorder history is clear: mountain lettering with an eagle leads, the outline bear with trees follows, and hoodie back wording sells because visitors here buy for a cold evening. Our artists localize each one with the Whitehorse name and the sternwheeler or Miles Canyon as the mark. Summer is midnight sun, June to August, and the aurora season runs late August to April, so the program has two halves: tees and caps for the road trippers, applique hoodies and fleece for the aurora groups.


Getting stock to Whitehorse

Ground courier from Vancouver reaches Whitehorse in about 7 business days, so reorders need a two week lead and the spring build ships in early May. The aurora order ships in October. Reorders go through your rep, and because Whitehorse also supplies Dawson City and Haines Junction, we can localize the same designs to each town on one order. See the numbers page for the Yukon reorder table.


Any town in Canada

Not your town yet. It will be.

Every design on this site localizes to any town, park or shop name in Canada. Same minimums, same lead time.

Ground courier from Vancouver to Yukon: 7 business days


Questions

What Whitehorse buyers ask

What is the minimum order for a Whitehorse shop?

Twelve pieces per design. A first program for a Whitehorse shop usually opens with a few designs on tees and adds fleece and caps once the season shows what sells.

How long does shipping to Whitehorse take?

About 7 business days by ground courier from Vancouver. Orders leave our Vancouver floor once the run is stitched, and reorders go out on the schedule your rep sets with you.

Can the designs say Whitehorse?

Yes. Every design in the catalogue is namedrop-ready: the artwork stays and the lettering becomes Whitehorse. Designs are drawn, digitized and stitched in Vancouver, and namedrops are included with the program at no art charge.

How do reorders work?

Through your rep, sized to your season. Reorders run on a standing schedule from the Vancouver floor so a hot colour never leaves a hole in the wall.


Also in Yukon, Northwest Territories and Nunavut

All of Yukon, Northwest Territories and NunavutSomewhere else?

Ground courier from Vancouver: about 7 business days