Dawson City, Yukon
Souvenir apparel programs for Dawson City retailers
Drawn, digitized and stitched in Vancouver, for the more than a thousand retail doors that reorder every season
Dawson City was the centre of the Klondike Gold Rush, and much of its downtown, with dirt streets, boardwalks and false front buildings, is protected as a National Historic Site. Klondike National Historic Sites recorded 81,304 visits in fiscal 2024-25 against a year-round population of about 2,350. Cowichan designs already sell on Front Street, and the shops that carry them open in mid May and close when the river ferry stops in the fall.
What sells on Front Street
Gold pan, nugget, dredge, sternwheeler and a can-can dancer from Diamond Tooth Gerties: Dawson's icons are all 1898 and they embroider beautifully in a heritage lettering style. Our artists localize a Dawson City wordmark with the false-front skyline, and the Yukon's top reorder, Letters in Mountains with Eagle, works with the Midnight Dome behind it. Summer nights are cool, so fleece and hoodies sell from the first week.
- Gold rush wordmarks and dredge embroidery localized to Dawson
- Sternwheeler and raven designs for the Front Street heritage shops
- Applique hoodies for Discovery Days in August
Getting stock up the Klondike Highway
Ground courier from Vancouver reaches Dawson City in about 7 business days, so the spring order has to ship by the end of April to be on the shelf for the mid May opening. One top-up in early July covers August. Reorders go through your rep, and Dawson orders can ride with a Whitehorse delivery if you share a supplier run. See the buyer FAQ for how a seasonal program is sized.
Any town in Canada
Not your town yet. It will be.
Every design on this site localizes to any town, park or shop name in Canada. Same minimums, same lead time.
Ground courier from Vancouver to Yukon: 7 business days
Questions
What Dawson City buyers ask
What is the minimum order for a Dawson City shop?
Twelve pieces per design. A first program for a Dawson City shop usually opens with a few designs on tees and adds fleece and caps once the season shows what sells.
How long does shipping to Dawson City take?
About 7 business days by ground courier from Vancouver. Orders leave our Vancouver floor once the run is stitched, and reorders go out on the schedule your rep sets with you.
Can the designs say Dawson City?
Yes. Every design in the catalogue is namedrop-ready: the artwork stays and the lettering becomes Dawson City. Designs are drawn, digitized and stitched in Vancouver, and namedrops are included with the program at no art charge.
How do reorders work?
Through your rep, sized to your season. Reorders run on a standing schedule from the Vancouver floor so a hot colour never leaves a hole in the wall.
Also in Yukon, Northwest Territories and Nunavut
All of Yukon, Northwest Territories and NunavutSomewhere else?
Ground courier from Vancouver: about 7 business days