Cowichan Souvenir Co.

2024-07-22 · Krinstine

Scenic Bear Embroidery: Nature on Fabric

Scenic Bear Embroidery: Nature on Fabric

The bear is the design that moves. Bridge Text Grizzly, design code BTGZ, has shipped 22,706 units on 168 orders for 19 wholesale accounts since January 2023, and 14,557 of those units went out since January 2025. No other public design in the wildlife category comes close.

Where the bear sells

  • Top design in Banff, with 8,081 units across the three accounts there.
  • Top design in Victoria, with 7,218 units.
  • Second in Vancouver and third in Anchorage.

How it is built

BTGZ runs 11,286 stitches with five thread changes and ships in two colourways. Mixed stitch directions carry the depth across fur, trees and sky, which is why the design survives at a distance on a rack of forty tees. The Bear with Claws uses the same approach on a bolder silhouette.

Placement

Full front is the placement for a scenic design. Since 2023 full-front placements are 235,125 units, 58.7 percent of everything we shipped, and the bear sits inside that share. Left chest works on a hoodie when the shop wants a quieter garment beside the loud one. Both placements go through the custom embroidery program.

Garments and colours

Midweight fleece and ring-spun tees both take the bear cleanly. The top garment colours across the whole catalogue are Black, Navy, Sand and Military Heather, and the bear works on all four. Sand is the surprise: it outsells Sport Grey, 28,545 units to 23,063.


Can the bear carry my destination?

Yes. BTGZ is a namedrop design. The bear stays, the lettering under the bridge text becomes your town.


What size run does it take?

Twelve pieces per design. Most shops that carry the bear reorder it several times a season.

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