Moose, The Icon of the North

The moose is a northern design and the order book agrees. Our mountain-range moose, design code MRTM, is the top design in Anchorage and in Waterton, and it has shipped 8,174 units on 121 orders for 15 wholesale accounts since January 2023.

Three ways to stitch a moose

• Lines with Moose: confident line work, legible antlers, room for a destination name below.
• Native Moose: formline treatment, part of the Indigenous collection.
• Mountain Range with Moose, code MRTM: 15,509 stitches, five thread changes, six colourways. The one the north reorders.

Typography that does not fight the animal

Every moose design carries a namedrop. The lettering sits under or beside the illustration and adds about 300 stitches. The antlers stay the widest element so the design reads from across the shop.

Merchandising the collection

Shops that carry the moose merchandise it as a set: full-front tee, left-chest crewneck, cap. Full front is 58.7 percent of everything we ship, and the moose is a full-front design first. Pair it with regional books and postcards and the display tells a place story.