Cowichan Souvenir Co.
Hoodoos on the Badlands Interpretive Trail near Drumheller, capped sandstone pillars on a pale eroded slope
Photo: Chris Woodrich, CC BY-SA 4.0, via Wikimedia Commons

Drumheller, Alberta

Souvenir apparel programs for Drumheller retailers

Drawn, digitized and stitched in Vancouver, for the more than a thousand retail doors that reorder every season

The Royal Tyrrell Museum recorded more than 526,000 paid visitors in 2023, its second consecutive record year, and nearly every gift shop in Drumheller carries dinosaur merchandise. Cowichan designs already sell in town. The retail map is simple: the museum shop outside town is the highest-volume outlet, and downtown has a cluster of dinosaur-themed shops around the World's Largest Dinosaur on 1 Avenue W.


What sells in the badlands

This is the one Alberta town where the bear does not lead. The rack is Tyrannosaurus, hoodoos and fossils, and our artists draw dinosaur designs the same way they draw wildlife: as embroidery that survives a hundred washes, not a printed transfer that cracks. A Drumheller wordmark with a hoodoo silhouette covers the adult tee, and kids' sizes carry the T. rex. Town retail thins out from October to April, so this is a summer program with a small museum-driven winter.

  • T. rex and hoodoo embroidered designs localized to Drumheller
  • Kids' dinosaur tees in the colour card brights
  • Badlands wordmark on caps for the Hoodoos Trail and Horseshoe Canyon stops

Getting stock to Drumheller

Ground courier from Vancouver reaches Drumheller in about 3 business days. Peak is July and August, with May to June and September as shoulders, so the spring build lands in late April and a July top-up carries August. Reorders go through your rep. See the numbers page for how the rest of Alberta reorders through the same calendar.


Any town in Canada

Not your town yet. It will be.

Every design on this site localizes to any town, park or shop name in Canada. Same minimums, same lead time.

Ground courier from Vancouver to Alberta: 2 to 3 business days


Questions

What Drumheller buyers ask

What is the minimum order for a Drumheller shop?

Twelve pieces per design. A first program for a Drumheller shop usually opens with a few designs on tees and adds fleece and caps once the season shows what sells.

How long does shipping to Drumheller take?

About 3 business days by ground courier from Vancouver. Orders leave our Vancouver floor once the run is stitched, and reorders go out on the schedule your rep sets with you.

Can the designs say Drumheller?

Yes. Every design in the catalogue is namedrop-ready: the artwork stays and the lettering becomes Drumheller. Designs are drawn, digitized and stitched in Vancouver, and namedrops are included with the program at no art charge.

How do reorders work?

Through your rep, sized to your season. Reorders run on a standing schedule from the Vancouver floor so a hot colour never leaves a hole in the wall.


Also in Alberta and the Rockies

All of Alberta and the RockiesSomewhere else?

Ground courier from Vancouver: about 3 business days